Back to Use Cases An eCommerce client approached me after seeing a big drop in online sales. They wanted to reassess their customers’ journey on their website with the aim of not only educating users about their products but also driving increased purchases as a direct outcome of the customers understanding the benefits of their […]
Back to Use Cases I was brought on by “Company C” to help them asses issues in their online interface and customer shopping experience to help direct a platform redesign they were planning. Side note… why call them “Company C”? I like to honor my NDAs as much as possible and respect the privacy of
Back to Use Cases For this project, I was approached by an eCommerce client seeking to address a significant decline in mobile customer purchase rates. Given the rising prevalence of mobile traffic, optimizing the user experience for conversions was paramount. I dug into researching their shopping cart’s checkout process on mobile devices, focusing on drop-off