eCommerce Customer Journey and Site Redesign
Back to Use Cases An eCommerce client approached me after seeing a big drop in online sales. They wanted to reassess their customers’ journey on their website with the aim of not only educating users
UX Use Cases
This is a selection of user experience projects that I have worked on as a UX professional.
Explore proven UX methodologies: user testing, persona development, customer journey mapping, and conversion optimization. Real projects, real results.
Read More »
User Research, Personas & Experience Map
Back to Use Cases I was brought on by “Company C” to help them asses issues in their online interface and customer shopping experience to help direct a platform redesign they were planning. Side note…
Mobile Shopping Cart
Back to Use Cases For this project, I was approached by an eCommerce client seeking to address a significant decline in mobile customer purchase rates. Given the rising prevalence of mobile traffic, optimizing the user